John Doig is the Executive Vice President and Chief Marketing Officer at Scotiabank, one of Canada's largest banks. He's also the CEO of SCENE, the leading loyalty program in Canada.
In today's episode, John breaks down some marketing stereotypes, discusses how to create a marketing strategy that serves 23 million customers, and his journey to how he got to where he is today. Enjoy!
Welcome to Tell Me More, a tech podcast where unconventional founders and CEOs speak about their lives! Featuring speakers such as Andy Yang (CEO of 500px), Dawoon Kang (Co-Founder of Coffee Meets Bagel), and Phillip Picardi (Digital Editorial Director of Teen Vogue). From life, career, and everything in-between, a new innovator will be interviewed each week. If you've ever wondered about the personal triumphs and insights behind tech's greatest entrepreneurs, this podcast is for you. Listen today!