MBA1293 Must Read: Product-Led Growth by Wes Bush

What if your product could do the sales and marketing for you? That’s the premise of this week’s Must-Read book for entrepreneurs, Product-Led Growth by Wes Bush. It ranks pretty high on our all-time list of great business books, because it explains a breakthrough marketing strategy in a way that’s highly readable, fun, and immediately applicable. As captivating as a good novel, this absolute must for SaaS business owners shows how putting the product first can make marketing a breeze. Full of examples and clear instructions, the book explains how to get the product into your audience’s hands as quickly as possible — making the product itself its own advertisement. Learn why some “freemium” models fail, while others work like a charm. Before you start your next campaign, listen to this episode. You may need far less marketing than you think. Click Play!