MBA1707 The Truth About Viral Marketing + Free Ride Friday

“Viral”: as a buzzword, it’s past its prime. As a marketing concept, it just needs a little fine-tuning. Today, we discuss how simply “getting your brand out there” and hoping some influencer spotlights it is a flawed strategy. Real, sustainable brand awareness is built more gradually, and on firmer footing. It’s not that you can’t have a “viral” moment. It’s just that you want the hype to last longer than a moment. Tune in, and hear about realistic strategies to create genuine, reproducible buzz around your product or service. With the right product, and the right product/market fit, the good word can really spread itself. Click Play!