MBA1764 What Makes a Great Special Offer

Why do people buy? A reduced price or extra bonus can help, but things like that won't drive sales by themselves. The key to a really attractive deal isn't in the savings or product details — it's in the psychology behind the offer. You'll see what we mean. Today, we lay out the key components of an effective special offer. By combining a few elements, you can create offers that boost the heck out of your sales, every time. It's all about getting out of your head, and into your audience's. Learn how to use human behavior to your advantage, and earn more revenue when you need to. Click Play!