MBA1873 Guest Teacher – Anne Candido and April Martini – How to Cultivate Your Personal Brand

It’s about the person, not just the business. After all, your business can change. You can go through endless iterations of what you sell, but the one constant is who you are. If you can build a strong personal brand, it’ll follow you no matter where entrepreneurship takes you. Today, we bring on a pair of experts to help with that. Anne Candido and April Martini are the founders of branding and marketing firm ForthRight People. In this episode, Anne and April explain how to figure out what you represent, and how to articulate that to your audience. Once people trust you, that trust remains your strongest asset — in any business. Take the time to get your personal branding right, and your overall marketing gets a lot easier. Learn the basics from two pros. Click Play!