MBA1879 4 Ways to Improve Your Cost To Acquire a Customer

Let’s lower that CAC! Your Customer Acquisition Cost is one of the biggest factors affecting your bottom line. The total investment of marketing, advertising, and sales dollars to produce a single customer is a key metric, one that has to be studied carefully. As your business grows, so can your CAC — leading to an overall plateau. Fortunately, there are things you can do about that. Today, we share 4 specific ways you can put a major dent in that number, starting now. No matter what business you’re in, these 4 tactics are tried and tested, as we’ll demonstrate with examples from multiple businesses. Get a handle on how much you’re investing in customer acquisition, so the returns can support stronger, faster growth. Click Play!