MBA1891 Dominate Your Market by Creating a Movement

Marketing isn’t just about what brings customers to your door. It’s what brings customers together that counts. When your business model includes some element of a movement, you do better than creating leads and sales. You create a sense of community that drives long-term brand loyalty, and full-blown evangelism for your brand. In other words, your customers become your greatest marketing asset — without you even asking them to. Today, we explain how and why movement-based businesses succeed. With examples from small businesses and household names, we explore how engaging people in a philosophy creates a business that thrives and endures. Click Play!