MBA1976 Should You Have an Online Community for Your Customers?

The online community: is it just a gimmick, or an important part of a modern business approach? Whether it’s a Facebook group, a Slack channel, Discord, or something else, giving your customers a place to hang out together can have its advantages. But of course, someone has to devote the time and effort necessary to build and maintain these communities. Today, we explore what it takes to create and manage an online community, and what your business can gain from it. While not appropriate for every kind of business, a community can drive customer loyalty, retention, and help spread good word of mouth. We’ll share our experience with these communities, and why we’re currently creating one for our own customers. Get a sense of the cost and potential ROI of bringing your customers together. Click Play!