MBA2013 Guest Teacher – Matt Edmundson – How to Create a Customer-Centric Experience With Toilet Seat Marketing

Are you thinking like a customer? If you don’t understand your customers’ perspective, there’s a ceiling on how effective your marketing can be. But if you drop the “hacks” and influencer strategies, you can master the fundamentals that create long-term growth. And of course, we have an expert to explain how. Matt Edmundson is an ecommerce mastermind who knows how to achieve growth. But in any type of business, the basic principles remain the same: not to pander to customers or pretend you think they’re “always right,” but to simply adopt their outlook. In this episode, Matt shares a few specific ways to do that, based on a lesson he learned from a guy who cleans toilets. It’ll make sense, we promise — Click Play!