MBA2073 Must Read: Price for Growth by Jeff Robinson

Are you charging too much? Most small business advice encourages higher prices for higher profits. But the somewhat controversial Price for Growth goes against that grain, suggesting entrepreneurs should play a longer game — even at the expense of profit. And frankly, we’re convinced. Jeff Robinson’s book flies further under the radar than it should. Today, we unpack its growth-centric pricing model, and share the philosophy behind the strategy. This isn’t abstract stuff; this book’s argument is so well-conceived that it led to a significant decision re: pricing in our own software company. There’s a sweet spot between low-balling yourself out of business, and strategically sacrificing profit for long-term customer loyalty. Hear about this book, and decide if that approach is right for you. Click Play!