MBA2082 How to Stop Wasting Money on Marketing That Doesn’t Work + Free Ride Friday

For a small business trying to build a following, every cent counts. Too much of marketing seems like magic, or hack-based advice that makes empty promises of results if you just do x, y, or z. The reality is much more fluid, and requires you to be very careful with your marketing dollars. Today, we share what we know to be true about marketing fails — based on our own failures. These are the marketing truths we wish we’d known from the beginning, but can only be learned the hard way. In this episode, we discuss how not to spend your marketing budget, but also where and when to spend more for better results. By sticking to some tried-and-true fundamentals, you can forget the hacks and start building real marketing momentum — the kind that self-reinforces and multiplies over time. Your business can’t be “lean” if you throw the marketing budget into the wind. Click Play!