MBA2118 Extended Interview: Matt Giovanisci – Building a Crazy Successful Business On Your Own Terms

The best way to “make it” as an entrepreneur? Don’t learn the right strategies — create them. Matt Giovanisci built a successful brand and business without anyone else’s money, anyone else’s formulas, or even a post-secondary education (unless you count everything he taught himself, which you should). So how did he do it? By fearlessly experimenting, adapting what works, and ditching the rest. In this long-form interview, you’ll get an in-depth lesson in how adaptability, ingenuity, and some extra chutzpah really are the only things an entrepreneur needs. From leveraging random (but valuable) knowledge from a summer job into effective content, to teaching himself how to build websites pre-WordPress, to affiliate marketing before most people knew the term, Matt is proof that with flexibility and persistence, you can just…figure it out. Learn from an example of pure entrepreneurship: self-made, completely independent, and brave enough to disregard anything that doesn’t directly support the lifestyle he wants. If you’re not sure what you want to do, or how you want to do it, give yourself the benefit of hearing this interview. Where there’s a will, there’s a way — even if you have to invent it. Click Play!