MBA2123 Guest Teacher – Narek Vardanyan – How to validate your ideas with pre-launching

Don’t hope people will buy your product. Know it. If you have an idea for a product or service, it’s just that: an idea. And even if it sounds like a great one, you can’t really tell if people will actually part with their money for it. Not without a little research, anyway. Today, special guest Narek Vardanyan walks us through the “pre-launch,” a way to put your product on the market before you go all-in. By dipping your toes into the water, you can get a much more accurate sense of whether the broader market will love what you’re selling. Go beyond simply asking questions, and test the viability of your product in a meaningful, actionable way. Launch with (data-backed) confidence — Click Play!