MBA2128 Extended Interview: Ayman Al-Abdullah – How to Scale Your Business by Working Smarter

Hard work does not guarantee success. In fact, the unsuccessful are some of the hardest working people out there. That’s because instead of leveraging what comes easiest to them, they dig in and grind. Meanwhile, other people are experiencing less stress — and passing the hardest workers by. Ayman Al-Abdullah was CEO of AppSumo. In his time there, Ayman took the company from a modest 7-figure annual revenue all the way up to within striking distance of 9 figures. He didn’t do it by working himself to death. He did it by focusing strictly on the kinds of work that had the biggest impact. The same approach can turbocharge any business. In this extended interview, Ayman and Omar share the ways in which more strategic uses of their time and effort paid off huge, with a special focus on growing a business beyond what any single person’s hard work can achieve. Learn how to get to that next level, by letting yourself breathe a little easier. After all, sweat alone can only take you so far. Click Play!