MBA2148 Guest Teacher – Lorrie Thomas Ross – How to Create a Sustainable and Effective Marketing Strategy

Don’t market without a (long-term) plan. Often, new entrepreneurs “wing it” when it comes to marketing and brand-building. But being new to business comes with a huge advantage: you can implement a long-term strategy earlier. Today’s special guest teacher will help you do just that — and if you’re already marketing, she’ll help you course correct for better results. Lorrie Thomas Ross founded Web Marketing Therapy to diagnose ineffective marketing strategies, and help businesses find a better strategic prescription. Today, she shares a framework for auditing your current marketing efforts, and creating a strong foundation for overall strategy. Learn the best ways to generate leads and create brand narrative, with a focus on what actually, measurably works. Click Play!