MBA2176 Why I Started a Software Business

Do you have to be a “tech person” to start a software business? Turns out you don’t. Today, Omar shares the story of how he became a SaaS founder, despite never having been an engineer or software developer by trade. In fact, we never intended to become a software outfit. In trying to sell one thing, we stumbled onto something else…and ran with it. Sometimes, it’s our ability to respond to — rather than predict — customers’ needs that matters most. Hear how and why we developed WebinarNinja, our online teaching/coaching/marketing platform, even though the original plan was to use it rather than sell it. Learn how building a software company has unique challenges, but how none of them are a reason not to try. Most importantly, learn the advantages of operating outside your comfort zone to give consumers what they want. Click Play!