MBA2177 Why I Took My Money Out of Facebook Ads + Free Ride Friday

Facebook ads just ain’t what they used to be. A lot of that has to do with Apple’s bold decision: to let their users opt out of being tracked by Facebook for advertising purposes. But that’s not the only reason you might consider a different strategy. There are loads of other ways to find your audience and deliver content, ads, and more. Today, we explain our decision to drop Facebook advertising altogether, and share what we’re doing instead. When it comes to returns on investment, the alternative channels are ripe with potential — and we’re making more headway than ever. Hear why (for us, anyway) Facebook just doesn’t deliver what we need. Learn how you can get the same results or better with a little creativity. Most importantly, take a look at your own marketing and advertising approach, and ask yourself: is Facebook worth it? Click Play!