MBA2190 Q&A Wednesday: How do I get more clients into my barbershop?

Sometimes, you just need more revenue. Often, that means getting more customers. But not always! For example, today might be the first Q&A Wednesday in which — rather than simply answering the question — we suggest our loyal listener rethink the problem in the first place. In this episode, we help a barbershop owner with a steady, profitable business that just isn’t growing. While the needs of a brick & mortar business can be a little different from the online kind, the basic principles are universal. Getting more folks in the door (digital or literal) is always a good idea. But is it the top priority, or the best strategy to accomplish the real goal: more revenue? Hear our suggestions for helping this barbershop maximize profits — and why that doesn’t necessarily mean putting more butts in the chairs. Click Play!