MBA2233 Must Read: Expert Secrets by Russell Brunson

Not everything in every “Must Read” is a…must. But that doesn’t mean you can’t learn something valuable from it. Today we tackle Expert Secrets by one of the most influential personalities in entrepreneurship: Russell Brunson. In this book, Brunson teaches you how to position yourself as an expert in your field and build a strong following. It’s a comprehensive guide to creating a “tribe,” and turning expertise into revenue. We liked most of it. The rest of it was still worth reading! Brunson’s hard-won expertise as an authority-builder and knowledge-monetizer is unquestionable. And while Omar has a different (but equally hard-won) philosophy around generating sales, it’s more a matter of preference than “right” or “wrong.” Hear what makes this book worth your time, which bits we filed under “meh,” and you can benefit from a renowned thought leader’s wisdom. Click Play!