MBA2298 How to Know What to Spend More On + Free Ride Friday

You’re in profit. Congrats! To keep it that way, you have to reinvest. But where? How much? Where you put your money will determine if your business grows or stagnates. Let’s approach this strategically. Today, we take a detailed look at how to evaluate your business’s strengths, weaknesses, and opportunities for improvement. By doing a little homework, you can get a clear picture of where reinvestment is likely to have the biggest impact. Hint: it’s all about tracking data. Whether you use a sophisticated metrics tool (we recommend one in particular), or a simpler, high-level approach to gauging how effective your various assets and campaigns are, you need to measure. In this episode, we’ll show you how. Compound your success. Make moves based on actionable insights. Multiply your profit. Click Play!