19: Matt Dixon- #1 Best Selling Author of "The Challenger Sale"

Welcome to 2021, and the first episode of The 20% Podcast of the year!  Before getting into today’s episode, I'd like to take a step back and reflect on the past year, and thank everyone for all of your love and support of The 20% Podcast. I am very happy to say that this is the 19th episode of the show, and we just eclipsed my goal of 500 views for the year, so I can’t thank you all enough for the support. I would also like to thank my beautiful wife Dana, and son Grayson who push me to be the best that I can, and continue to motivate me every single day! Today’s guest is Matt Dixon, award-winning author of “The Challenger Sale, The Effortless Experience, The Challenger Customer”, and frequently contributes to Harvard Business Review. Matt is not only a World-Renowned Amazon and Wall Street Journal Best-Selling Author, he is also a sought-after speaker and advisor to management teams worldwide. He is also currently the Chief Product & Research Officer at Tethr. Matt was someone who I could have talked to all day, and has been so generous with giving me advice beyond the podcast as well. This episode is JAM Packed with valuable insights and ideas, ranging from: Challenger Sales Methodology The Importance of Being a Challenger and Creating Constructive Tension His Top Advise on Sales and Writing a Book and much More! Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-community I want your feedback! Reach out to [email protected], or find me on LinkedIn (Tyler Meckes). If you know anyone who would benefit from this show, share it along! If you know of anyone who would be great to interview, please drop me a line! Enjoy the show!