232: Product and Go-to-Market Alignment 101 with Tyler Meckes

In this episode of the 20% Podcast, I dove into the importance of strong Product and Go-To-Market (GTM) strategies, emphasizing the importance of alignment between these teams, especially in early-stage startups. I highlighted some common pitfalls, such as misaligned expectations and inefficient communication, and provided actionable tips to create tighter collaboration. Some of the main topics included: The Problems Teams Face When Product and Go-to-Market Aren't Aligned Why Product and Go-to-Market Alignment Matters Why A Good Product Is Essential Alignment, and Strengthening the Product-GTM Relationship Challenges as You Scale The goal of today’s episode was to share practical advice for bridging the gap between Product and GTM teams, focusing on collaboration, communication, and have a customer-focused strategy. Please enjoy this week’s episode! I am now in the early stages of writing my first book! It will cover my journey into sales, the lessons learned, and include stories and advice from top sales professionals around the world. I’m excited to share these interviews and bring you along on this journey! Like the show? Subscribe to the email: Subscribe Here I want your feedback! Reach out at [email protected] or connect with me on LinkedIn. If you know anyone who would benefit from this show, please share it! If you have suggestions for guests, let me know! Enjoy the show!