118. Cracking Instagram's Algorithm in 2024 w/ Kane Kallaway

What's up Rock Nation, today we welcome Kane Kallaway. Kane is a short form content master, and has documented his journey of going full time as a creator for a full year through his weekly newsletter, Blueprint. Kane is one of the most analytical guests we've had on when it comes to content, and truly knows what makes a piece of content viral. We love his thought process when it comes to being a creator, and how he looks at his journey in decades, instead of months or years. Check out Kallaway here:https://www.instagram.com/kanekallaway/https://beacons.ai/kallawayhttps://www.youtube.com/watch?v=m88OV10vRLAThe Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970Join our Discord! https://discord.gg/xgEAzkqAvsKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKTimestamps: 0:00 - Trailer1:27 - Intro2:50 - One Handed Crack4:25 - Kane’s decision to go full time with content5:12 - Kane’s Newsletter “Blueprint”7:29 - Clarity comes from writing8:09 - The real challenge with consistency 8:59 - Kane’s daily routine11:33 - To win, you have to go native on every platform13:07 - Kane’s editing process14:06 - Kane’s journey to becoming a full time creator17:14 - How long Kane let himself fail19:07 - You need delusion self belief 20:35 - You need something to run from to become successful23:06 - Tracking analytics weekly keeps you honest25:11 - How Kane deals with inconsistent income as a creator26:49 - You have to pick the game you want to play30:11 - You can either set your purpose, or have a purpose set for you30:44 - Business model vs lifestyle fit31:58 - 505 Media Consulting Session38:23 - Things 505 is doing well VS not39:41 - Attribution of Fandom42:31 - How often a creator should post48:02 - How in tune is kane with his followers48:25 - What META/Facebook is doing with A.I.50:09 - Kane’s current content output52:02 - Kane’s future B2B business idea52:37 - The best use case for A.I. currently53:42 - Claude 3.5 (Better than Chat GPT)57:19 - Are we all F*CKED because of A.I.?1:00:50 - How Kane got to Interview Mark Zuckerberg1:02:33 - Biggest takeaway from the Mark Zuckerberg Podcast1:04:15 - How nervous Kane was to interview Zuck1:04:51 - What questions Kane prepared for Zuck1:05:26 - Mark Zukerbergs Hawaii ranch1:06:04 - Kane is now besties with Zuck1:06:51 - Why Linkedin is a gold mine for creators1:10:45 - Why Kane is in the top 100 in the world at short form content1:11:46 - What makes something go viral1:16:13 - Using references for A.I. for better outputs1:16:52 - How the biggest brands are implementing A.I.1:18:58 - Connecting with other creators IRL1:22:26 - The losses Kane took in the past year1:23:24 - Thinking in decades1:24:42 - Kane’s Controversial Take on Goals1:25:53 - Lebron’s words of wisdom1:27:04 - Kane grew up with Lebron1:29:30 - Do Interesting things to attract interesting people1:31:29 - Every business has 3 main rules1:34:38 - Kane’s uncertain future1:36:59 - Advice to your 18 year old selfIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. YouTube:https://www.youtube.com/@kostasgarcia/featuredDM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/