122. MTVJesse Unfiltered: Leaving NELK to Build His New Brand (Sunday)

What's up Rock Nation, today we welcome the legendary MTVJesse. Jesse is well-known for his time with NELK and building the empire of FULL SEND merch. After seven years of partying and pranking people for a living, Jesse decided to walk away from the company he build from the company he build from the ground up. We talked to Jesse's about his new venture's, Sunday and Bloody Sunday, and what life has been like post NELK. The Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970Join our Discord! https://discord.gg/xgEAzkqAvsKostas’ Amazon Storefront:https://amzn.to/3GhId25Concert Photography Masterclass:www.kostasgarcia.com/masterclass15% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKTimestamps: 0:00 - Trailer1:15 - Intro3:05 - One Handed Crack4:18 - Jesse talks his new warehouse studio5:14 - Choosing a specific green for Sunday6:43 - What Jesse learned from NELK’s marketing8:33 - When the idea for Sunday started10:24 - Jesse was playing a character for seven years12:28 - Creating the Sh*thole series14:12 - Creating content for the audience vs. for yourself16:10 - How the Sunday team works together17:08 - Sunday vs. Bloody Sunday explained19:59 - What brands mess up with marketing21:52 - What motivates Jesse now24:26 - Why Jesse makes such high quality clothing25:47 - Why Drop Style marketing works with clothing28:05 - When 10 Minutes determines the whole brands success29:10 - Terrible fashion trends31:36 - Creating a brand around a specific pantone color33:53 - How Jesse measures success35:07 - What Jesse’s struggled with regarding Sunday37:04 - Building company culture39:02 - Cliques are the most dangerous thing for a company41:29 - Why NELK decided to first make merch44:47 - Getting recognized in the early days of NELK45:58 - RONA SEASON48:28 - How Jesse comes up with the marketing for his brands50:14 - Selling out Sunday’s first drop52:27 - The turning point for Jesse and Sunday53:47 - Biggest boxing upset55:00 - Turning a first time buyer into a loyal customer57:36 - Paid ads vs organic content1:02:41 - Where Jesse draws his inspo1:03:39 - Jesse’s best flatground trick1:04:44 - How to reinvent yourself1:08:36 - Jesse’s Daily Routine1:14:47 - Why we’re craving in person connection1:17:21 - Some Kids launching in Zumiez1:20:48 - Does Jesse worry about burning out1:21:54 - Advice to your 18 year old selfIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. YouTube:https://www.youtube.com/@kostasgarcia/featuredDM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/