124. How to Land Your DREAM CLIENT and GET PAID What You're Worth

What's up Rock Nation, today we're talking about positioning. Today we cover why positioning is so important, what people get wrong when it comes to positioning, and how you can separate yourself from the competition through becoming a specialist. We know how talented most of you are, but the business side of being a creator can be challenging. We hope today helps you think about your creative business, and how you can improve your positioning to attract more and better clients! Sign up for the "Dream Client Accelerator" Waitlist here!https://courses.thecreatorcoach.com/dream-client-acceleratorThe Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970Join our Discord! https://discord.gg/xgEAzkqAvsKostas’ Amazon Storefront:https://amzn.to/3GhId25Concert Photography Masterclass:www.kostasgarcia.com/masterclassChase’s Totality LUT pack:https://www.chasealexanderfilm.com/color/totalitylutpackCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejTimestamps: 0:00 - Trailer1:15 - One Handed Crack2:05 - Positioning Explained4:04 - Who do you want to serve?6:04 - How we got to work with Mercedes Benz7:19 - Brands want specialists8:39 - Dream Client Accelerator11:08 - What happens when you’re poorly positioned12:18 - You’re leaving money on the table12:50 - Value Based Pricing14:12 - You need to be asking high quality questions14:37 - You want to aim to be in the top 5%15:24 - Quality is expected16:22 - The biggest way to separate yourself from the competition17:28 - Brayden’s competitive advantage18:45 - S.W.A.T. analysis20:26 - Fine Dining VS buffet21:15 - Marketing yourself becomes easier when you specialize21:39 - Building Trust with clients23:09 - Provide an experience25:45 - You can provide multiple services, but you need to be deep in one26:25 - The four fears of specialization26:53 - Why you won’t miss out on opportunities if you specialize28:13 - Perceived Higher Value allows you to charge more for your work28:52 - Too many options, leads to buyers confusion30:17 - Referrals32:47 - Mastery brings satisfaction35:04 - Everyone starts somewhere38:36 - Find a mentor39:44 - Why “I don’t know how” is Bullsh*t44:04 - How you can Reposition yourself49:27 - How you can Reposition the competitionIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/