127. How YouTubers Are Robbing Big Brands Blind in 2024

What's up Rock Nation, today we're breaking down how creators like Ryan Trahan, Mr. Beast, Mark Rober, Christian Guzman, Nick Bare, Logan Paul, Jake Paul, and Emma Chamberlain are all disrupting industries with their creator lead businesses. How are they doing it? Creating an audience through their content and building in public. We give you a look into their marketing playbook, how and why it's working for them, and how you can take what they're doing and apply it to your own business.Get $50 Off Motion Array When You Use our Link: https://motionarray.com/?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970The Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970Join our Discord! https://discord.gg/xgEAzkqAvsKostas’ Amazon Storefront:https://amzn.to/3GhId25Concert Photography Masterclass:www.kostasgarcia.com/masterclassChase’s Totality LUT pack:https://www.chasealexanderfilm.com/color/totalitylutpackCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejTimestamps0:00 - Trailer0:52 - One Handed Crack1:51 - The Era of the YouTube CEO2:45 - Minted NYC4:18 - Being a Youtuber is NOT simple6:45 - 5 Key Points8:08 - Chris Do “Authenticity”8:35 - Audience Engagement9:31 - How to Create Relatability11:50 - Share What You Are Going Through14:44 - You Are a Media Company, Not a Brand15:42 - Motion Array16:55 - Ryan Trahan22:05 - Mark Rober27:42 - Nick Bare34:50 - Christian Guzman43:10 - Building a Business with Passion 43:33 - SHAKE IT UP44:10 - They Blocked Out the Noise44:35 - Now is the Best Time to Disrupt45:30 - Connect w/ Fig on LinkedIn! 46:00 - Drop a Like/Sub if Enjoyed! If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/