132. Why Most Creators FAIL at Monetizing Their Brand & How You’re Sabotaging Your Success w/ Tom Noske

What's up Rock Nation, today we welcome Tom Noske to the show. Tom is a content creator and endurance athlete from Melbourne, Australia. Over the last few years has built his personal brand to around teaching other creatives how to monetize their following. He has created a business for himself that generates over 7 figures a year, with over 80% profit margins - pretty impressive stuff! On this episode, we get to talk to Tom about his journey to get to where he is today, and how creators can do the same.Check out Tom here:https://www.instagram.com/tomnoske/https://www.timetobuild.live/training?fbclid=PAZXh0bgNhZW0CMTEAAaYx0tCr_Crz6PmtSDfsMTjh0eywqXIBYFJuamfZYj_GTfsCZ2AX5YXe9-Y_aem_ifnFtxQgBUlrlA_fQIf2awThe Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970Join our Discord! https://discord.gg/xgEAzkqAvsKostas’ Amazon Storefront:https://amzn.to/3GhId25Concert Photography Masterclass:www.kostasgarcia.com/masterclassChase’s Totality LUT pack:https://www.chasealexanderfilm.com/color/totalitylutpackCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejTimestamps: 0:00 - Trailer0:57 - Intro2:43 - Tom’s first lesson he would teach his younger self4:15 - Tom’s first product7:01 - Tom’s Mindset Shift10:48 - Becoming comfortable with being yourself on camera12:46 - If you’re passionate about your content, it will never work17:13 - How to rebrand21:50 - The biggest personal brands in the world24:55 - Kevin Hart’s Personal Brand27:13 - How to structure content creation to avoid burnout32:30 - Hurdles Tom had to overcome early on in his journey35:30 - How to improve speaking to the camera39:40 - Life and progress is not linear45:37 - To ice bath or not to ice bath, that is the question46:48 - How to build your dream life from the start49:09 - Tom’s Cohort “Time To Build”57:24 - How Tom ensures customer success1:00:20 - Mistakes Tom made early on1:02:33 - Selling a product doesn’t make you a bad person1:05:23 - The desire to make money is not bad1:08:03 - Biggest mistakes creators make1:14:07 - Tom’s Newsletter Strategy1:19:37 - Advice to creators looking to monetize their audience for the first time1:25:13 - Tom’s experience with working with mentors1:28:57 - The best lessons Tom’s learned from his mentors1:32:02 - How Tom’s cohort evolved so he could charge 4X the price1:34:48 - Challenges Tom has faced as his business has grown1:41:19 - How Tom plans to buy a $10,000,000 house1:43:06 - Tom’s advice to his 18 year old selfIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/