147. I Made $100m So I Could Become a YouTuber ft. Jake Kassan

What’s up, Rock Nation! Today, we're sitting down with Jake Kassan. Jake is the founder of MVMT Watches, who built and sold his company for $300M, personally making $100M in the process. But after reaching what most would consider the pinnacle of success, he found himself lost - struggling with purpose, identity, and what came next.In this episode, Jake opens up about the rise of MVMT and how he built a powerhouse brand from scratch, what it was like selling his company for $300 million, losing purpose after the sale, and how he rediscovered his passion through storytelling on YouTube.This is one of the realest conversations we've had about success, identity, and reinvention. If you've ever wondered what happens after the big payday, this one's for you.Check out Jake here:https://www.youtube.com/watch?v=obngREiNGic&t=225shttps://www.instagram.com/jakekassan/Sign up for the "Dream Client Accelerator" waitlist here:https://the505podcast.courses/SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportThe Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.the505podcast.com/pricing-guideJoin our Discord! https://discord.gg/xgEAzkqAvsLightroom Presets:https://www.kostasgarcia.com/store-1/p/kglightroompresetsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970Chase’s Totality LUT pack:https://www.chasealexanderfilm.com/color/totalitylutpackTimestamps: 0:00 - Trailer0:27 - Intro1:06 - One Handed Crack1:35 - Making $100m to become a YouTuber3:47 - Dream Client Accelerator4:22 - The moment that defined Jake’s new future8:02 - Artlist8:36 - Having purpose is everything11:59 - Was Jake happy while building MVMT14:04 - Jake’s struggle with panic attacks17:34 - Advice from other founders19:30 - How relationships with friends and family changed after selling MVMT22:47 - The freedom of creating now without expectations24:48 - What Jake hopes people take away from his videos27:13 - Jake’s favorite part of making YouTube videos28:53 - How Jake structures his day30:09 - What Jake learned from MVMT that he’s bringing to his YouTube channel31:35 - Taking calculated risks32:55 - When Jake knew MVMT was going to be massive34:13 - Jake’s favorite aspect of building MVMT38:39 - Why Jake chose to create a brand around watches41:29 - Funding the business through credit cards42:33 - MVMT was at the forefront of influencer marketing44:08 - The failed Kylie Jenner collaboration46:35 - Could Jake do it all over again47:45 - Jake’s desire to mentor other founders49:32 - The strategy for repeat customers51:13 - Discussing the sell with his cofounder52:32 - Women and men are influenced differently58:06 - The process of selling a company1:00:56 - The feeling of $100m hit your bank account1:03:47 - Staying at the brand for two years post sell1:06:44 - What Jake learned from Movato1:10:21 - Jake’s leadership style1:14:24 - Jake’s most important life values1:17:18 - Jake’s advice to someone wanting to build a brand1:19:31 - Is Jake content?1:21:30 - Advice to your 18 year old selfIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/