The Difference Between a Must-Have Business and a Nice-to-Have Business With Shasta Townsend

Shasta brings over 20 years of corporate marketing and branding success along with her 8-figure business acumen and is appreciated for her unique ability to see past fluff, frustration, and formulas, and get into the heart of your Genius and translate that into magnetic marketing and stellar sales funnels that are iconic and lucrative.   Not only was her early career spent working in the marketing and communications departments for massive Canadian brands including Bombardier Aerospace and Molson Brewing, but she went on to create her own massively lucrative defector brands in the health and wellness, luxury services and travel, personal development, and real estate space, thus she has a massive wealth of knowledge that she brings to her clients.   In addition, she has trained with industry giants like Sally Hogshead and Ryan Levecque, but she brings an unadulterated ability to see Genius and MUST-HAVE potential in you and your business which she credits to her Cree-Metis heritage and seeing things in a sacred matrix rather than a derivative formula.    Her background in human potential, spirituality, and sensuality also means she has the tools and know-how to help her clients break through the shame that’s blocking them from confidently sharing their insights and opinions.    She is also a best-selling author, well-published expert, and sought-after speaker.   In this episode, we discuss:    How shame holds us back in our business. What does it mean to be a Must-Have business?  How do women business owners ensure they create a Must-Have brand?  What are most doing wrong with branding, marketing, and lead generation?  What is the art and science of the One and ONLY Lead tool right now? What are you seeing as the trend when it comes to consumers and customers in this post-pandemic world? Tell me about bringing in Indigenous teachings and how that unfolds in your work. What is the inter-relationship of business success, being a MUST HAVE and thus being seen and shame (or sexuality?)? What is your energy mastery?  What is the #1 thing to generate more leads and more sales today? Learn more with Shasta’s Quiz: www.bethemusthave.com/winningquiz