27. What’s Actually Working For Instagram Growth w/ Shannon McKinstrie

In this episode, I sit down with Social Media expert Shannon McKinstrie to dive deep into the world of Instagram reels and content creation for online business owners. Shannon shares her journey from TV production to social media management, and offers invaluable insights on growing your Instagram presence authentically, while also having fun! We also chat about how the traditional content pillars are somewhat confusing, and what we both use instead!In this episode, we cover:Shannon's transition from traditional media to social media marketingThe importance of authenticity and personal branding in social mediaDebunking common Instagram myths and misconceptionsTips for creating engaging Reels covers and using appropriate fontsShannon's "Four H's" approach to content creation: Helpful, Heard, Humor, and HappeningsThe power of vulnerability and sharing real-life experiences on social mediaShannon's advice on Instagram growth is refreshingly honest and practical. Whether you're just starting out or looking to level up your Instagram game, this episode is packed with actionable tips and strategies.Connect with Shannon:Instagram: @shannonmckinstrieShannon’s Favorite IG Fonts mentioned in the episode: Classic + LiteratureReels Lab: Learn more about Shannon's program for online business ownersConnect with me: Follow on Instagram @abigailpeugh for more social media tips and behind-the-scenes of my business journey!Make sure to hit subscribe/follow so you never miss an episode!