33. How to Turn A Failed Digital Product Launch into Success with Teran Sands - Student Spotlight

Today I sat down with Teran, a mom of three and accountant who lives on a family compound in Texas. She shares her incredible journey from city life to building a thriving digital product business centered around her unique lifestyle. From struggling with her first digital product to a wildly successful launch from her Family Compound Guide, Taren's story is full of valuable lessons for anyone starting their digital product journey.In this episode, we cover:* How Teran transitioned from city life to creating a family compound* The evolution of her digital product business over 4 years* Her successful launch strategy using a waitlist* How she leveraged viral content (22M views) to drive sales* Simple tech stack recommendations for beginners* The importance of consistent selling activitiesKey Takeaways:* Discover why your "terrible product idea" might be your biggest success* Find out the counterintuitive reason why simple emails outperform beautiful ones* Learn the hidden power of waitlists (Taren's had 700+ people!)* Uncover why "failing" for 4 years was actually the secret to Taren's successResources mentioned in this episode:* StanStore* Canva* ManyChat* Flodesk* Rich Girl Reels (my course!)Related Episodes:* Episode 32: Automate Your DMs & Your Digital Product SalesConnect with Taren:* Instagram: @terensands* Instagram: @whatyourcpawantsyoutoknowConnect with me:* Instagram: @abigailpeughIf you loved this episode, be sure to hit subscribe/follow!