Go-to-market and getting the first 100 customers: with Jeroen Corthout

The Yaag Project - A podcast by Yaagneshwaran Ganesh

If you are part of a go-to-market (GTM) team, or have leveraged ProductHunt or AppSumo for your SaaS product launches, this episode is going to be very useful for you. In this episode, Jeroen Corthout, the CEO of SalesFlare joins Yaag and Manish to discuss some of the sales and marketing challenges they faced as a startup, especially during the GTM phase. He shares about how they had to do things that weren't necessarily scalable, and how they capitalized on the learnings from there on.