Empowering the Next Generation of Investors with Dan Reese

Traditionally, younger individuals seeking financial advice find themselves entangled in a broken system. They are often required to purchase financial products or services to access professional advice. Unfortunately, this model is inherently flawed, as the advice they receive tends to be biased and skewed toward the products or services offered. To empower young investors, they need to break free from the system and learn the cornerstones of successful investing. In this episode, Steve talks with Dan Reese, Founder and President of Avery Wealth. Dan began his career in 1994 working with State Farm Insurance. In 2000, Dan opened his own agency. And in 2003, he established his current independent financial planning firm. Dan has been working with families since 2001 developing prudent strategies to achieve long-term financial success. Taking a comprehensive approach, Dan focuses on each area of personal finance, including savings plans, investments, cash flow, retirement income planning, taxes, and risk management.  Dedicated to educating the younger generation about their finances, Dan talks about why education is one of Avery Wealth's core values, how he serves the younger generation of investors, and what his service model looks like.   Key Takeaways [02:13] - What Avery Wealth is all about. [03:16] - How Dan got to serve the second generation of investors. [05:09] - Dan's journey to establishing his financial planning business.  [07:15] - How Dan uses segmentation in his service offering. [08:28] - Dan's approach to meeting clients across the four segments. [10:19] - Why education is one of Avery Wealth's core values. [13:52] - How Dan attracts the younger generation of investors. [17:29] - What Dan's service model looks like. [23:22] - The pros and cons of building a subscription-based coaching service. [28:57] - How Dan finds the balance between educating people and managing wealth. [32:18] - Dan's favorite thing about his job.   Quotes [10:46] - "My passion is education. Allowing people to learn and not just dictating things to them creates better relationships because they know you care. They know you want them to understand what you're doing, so they have confidence." ~ Dan Reese [14:14] - "For younger people to get advice, they generally have to buy something to get advice from a professional. That's broken because they generally will not get true unbiased advice. It's going to be tilted toward whatever that person sells." ~ Dan Reese [31:31] - "A lot of these younger people feel empowered. They just don't know what to do. But once you help them understand what to do, they're off to the races." ~ Dan Reese   Links  Dan Reese on LinkedIn Dan Reese on Twitter Avery Wealth Salesforce Brent Oliver Pulse360 Fidelity Investments Carl Richards   Connect with our hosts Steve on LinkedIn Buckingham Strategic Partners   Subscribe and stay in touch Apple Podcasts Spotify Steve on LinkedIn Follow Buckingham Strategic Partners on Twitter   Disclosure For informational and educational purposes only and should not be construed as specific investment, accounting, legal, or tax advice. Certain information is based upon third party data which may become outdated or otherwise superseded without notice. Third party information is deemed to be reliable, but its accuracy and completeness cannot be guaranteed. Some analysis presented is based off current economic information and may become outdated or irrelevant without notice. Individuals should speak with their qualified financial professional based on his or her unique circumstances. Neither the Securities and Exchange Commission (SEC) nor any other federal or state agency have approved, determined the accuracy, or confirmed the adequacy of this podcast. © 2022 Buckingham Wealth Partners, LLC. Buckingham Strategic Wealth, LLC and Buckingham Strategic Partners, LLC (collectively, Buckingham Wealth Partners)