Practical Magic Part #2: Building Your Product & Embracing Uncertainty with Wu Tang, Seth Godin, & Francis Mallman

The ultimate step in your manifesting process is to take your brand and turn it into a product and your storefront(s). Your product is a good, idea, method, information, or service created as a result of a process that serves a need or satisfies a want. It has a combination of tangible and intangible attributes (benefits, features, functions, uses) that a seller offers a buyer for purchase. Your storefront is your website, app, or presence on a platform such as eBay, Amazon, etsy, or iTunes, ...