Sharing vs. Advertising, the Marketers Winning Hand

Sharing puts the audience first, while advertising or marketing in the classic sense of the word is selfish—it puts the needs of the indi- vidual or organization first. To be a great creator, to share yourself or your ideas effectively, you must share them without selfish inten- tions; you must put the audience first. Consider the current retail conundrum. For years, stores had seasonal mega-sales. Instead of improving their product, building bonds with their customers, and creating value, th...