#533: Real-World Application of AI in Marketing and CX with Kathryn Murphy, Twilio

As businesses increasingly integrate AI into their marketing and customer experience strategies, understanding the real-world applications and implications becomes essential.  Joining us today to share insights on these topics is Kathryn Murphy, SVP Product Communications at Twilio, who recently released their State of Customer Engagement Report with a lot of information reinforcing the need for businesses to have a strong foundation of data to drive ROI from their AI investments. Resources Twilio's 2024 State of Customer Engagement report: https://bit.ly/3UEKxqs Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Learn more about your ad choices. Visit megaphone.fm/adchoices