#610: Unlocking greater customer loyalty with Aleksander Kaczmarek, CarTrawler

What if your loyalty program could tap into a $20 billion opportunity that most of your competitors are overlooking? Imagine increasing engagement by offering rewards that your customers are already looking for—are you ready to drive loyalty through car rentals? Today, we’re diving into strategies for boosting engagement in loyalty programs with Aleksander Kaczmarek, VP of Loyalty Partnerships at CarTrawler. We’ll explore findings from their Driving Loyalty report, which reveals how loyalty programs can tap into the growing car rental market to unlock new revenue opportunities and year-round customer engagement. About Aleksander Kaczmarek Aleksander Kaczmarek has over 13 years of experience in loyalty, specializing in identifying, launching, and growing strategic partnerships across the travel, financial services, and retail sectors. He has previously held roles at IAG Loyalty (Avios) and Affinion International (CX Loyalty). Currently, Aleks serves as the VP of Loyalty at CarTrawler, the world’s leading B2B technology provider of car rental and mobility solutions to the global travel industry. RESOURCES CarTrawler website: https://www.cartrawler.com CarTrawler Report link: http://bit.ly/4hBT7kF Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company