27. The Importance of High Quality Seed with Wycliffe Ingoi from Advanta Seeds

Wycliffe Ingoi from Advanta Seeds, delivering farming solutions and technology to farmers spanning across 84 countries, highlights why seed quality is so important and how ultimately investing in quality seed will produce a higher yield, serve to protect farmers during a time of climate change and support the development of go-to market strategies. We also explore how governments, providers, farmers and indeed consumers can work together to try to solve the problems of food production.