Replace Yourself With Systems: How AI Helps You Work Less

The AI Report Live - A podcast by The AI Report - Fridays

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This week on The AI Report, Liam Lawson is joined by Matthew Cohn, the founder of Future Flow, to talk about one of the most practical applications of AI today: voice agents.Matt doesn’t write code. He’s not a machine learning engineer. But he’s built a thriving business that automates sales, lead qualification, and customer follow-up using tools like Vapi, N8N, and custom GPT agents. In this episode, Matt explains how he went from university marketing projects to running voice agents that act as round-the-clock sales assistants for real businesses.They dig into the real pain points these agents solve—missed calls, slow follow-ups, and overworked sales reps—and how small to mid-size businesses are starting to catch on.Also in this episode: • What makes a great voice agent prompt • Why prompting is the core skill for non-technical AI builders • How Matt handles imposter syndrome and subcontracting • A breakdown of the orchestration layers and tools he uses daily • What it takes to serve enterprise clients with AI systemsIf you’ve been curious about AI agents, automation workflows, or what it takes to build a lean, scalable AI business without writing code, this is a must-listen.Subscribe to The AI Report:https://theaireport.beehiiv.com/subscribeJoin the community:https://www.skool.com/the-ai-report-community/aboutChapters:(00:00) Why Speed-to-Lead Still Wins Deals(01:13) Matt’s Non-Technical Path to Building With AI(03:45) Early AI Projects and First Use Cases(06:05) Automating Business Docs With ChatGPT(08:14) Leaving the Agency to Go All-In on Future Flow(11:00) Pitching AI Solutions From a Sales Job(13:20) Ghostwriting With GPT and Finding a Real Offer(15:30) How Voice Agents Handle Inbound and Outbound(17:45) The End-to-End Sales Process With AI(20:00) End-of-Call Reporting and CRM Automation(23:00) The Tools Behind It All: Vapi, N8N, GoHighLevel(25:00) Leveraging Subcontractors to Scale(28:00) Building With Confidence as a Non-Engineer(30:30) Thinking Bigger: Serving Enterprise Clients(33:00) Advice for Non-Technical AI Builders(36:00) Start With Prompting, Then Automate(39:00) What’s Next for Matt and Future Flow