Online Fishmonger with Wild Alaskan Company Founder Arron Kallenberg - TAS #10

I sit down with Arron Kallenberg, founder of Wild Alaskan Company, to discuss how building a tech platform around the family business of fishing Bristol Bay sockeye is reviving the dying profession of personal fishmonger in the internet age. We talk family history in Alaska, why so many fishermen are intellectuals, the inception of Wild Alaskan Company, the challenges of selling frozen fish online, and how "Antifragile" helped his company prepare for disruption. WildAlaskanCompany.com TheAKShow.com