032 How to Get Invited onto Your Favorite Podcast (and What NOT to Do!)

One of the most effective ways to market your business, grow an audience, and expand your brand's reach is to be interviewed on other people's podcasts. The great thing about appearing on podcasts is that there are thousands of podcasts in all types of niches with ready-built audiences. So no matter your target audience, someone will have created a podcast about it.  In today's episode, I'll share some super practical insider information on how to consistently land podcast guest opportunities. I’ll talk about the key steps to sending an irresistible pitch, finding podcasts that match, and generating free publicity for your brand. What You'll Learn: - Where to find podcast guest opportunities  - How to find the right shows for your brand - Getting a sense of the size and following for your target podcasts - The key elements of an irresistible pitch - How to demonstrate your ability to deliver value  - Why you need to position yourself as an authority figure in your niche - Do you need a large following to get on other people's podcasts? - The benefits of reciprocating the invite to the host after a successful interview If you've tried to get on podcasts as a guest, you'll know that podcast hosts can be picky about the type of guests they have on their shows. They only want guests they believe will deliver value. The bigger the podcast, the more guest pitches it'll receive, so your pitch has to stand out; otherwise, it's going to get buried with all the rest. Resources: - Apply for the Aligned Success Accelerator - https://kellycmosser.typeform.com/apply - Subscribe to my new weekly newsletter, Boring Sh*t, that breaks down the most important (and boring) financial headlines every business owner needs to understand. https://work.kellymosser.com/newsletter  - Follow me on Instagram https://www.instagram.com/kelly.mosser/ - My website https://kellymosser.com/