041 Demystifying Email Marketing with Liz Wilcox

If email marketing makes you feel overwhelmed and sweaty in the palms, and you don't know where to start, you are in the right place. We have with us today Liz Wilcox, the self-proclaimed Fresh Princess of email marketing. She is an Email Strategist serving bloggers, online business owners and freelancers helping them build online relationships, tap into their uniqueness and package it into emails that people want to read and buy. Liz shares with us how she fell in love with converting email subscribers into paying customers by leveraging the power of a strategic email. She reveals simple tips to help you overcome email marketing stress, make email-writing fun, and build better relationships with the people on your list.  What You'll Learn:  - Email marketing doesn't have to be intimidating - How to use emails to build authentic customer relationships - Social media versus email marketing - Set expectations to reduce email stress - Four types of emails for a successful client onboarding - Email works because it's consent-based - How to start building an email list from scratch - Drawbacks of consuming too much information  - What is the 20-minute newsletter? - You don't need high-ticket offers to succeed in business - How to turn a follower into a friend and eventually into a customer Email marketing is as powerful as it's ever been. But why are most business owners still ignoring it? Yes, social media can be a powerful business tool. But email remains the most effective channel for acquiring new customers and driving revenue. As Liz explains, for every $1 spent on email marketing, you can expect a $40 ROI. Links and Resources: - Liz's Website (Get the Swipe File Freebie here!) https://lizwilcox.com/ - Liz's Instagram https://www.instagram.com/thelizwilcox/ - Join the Hell Yes Guest Waitlist Here: http://work.kellymosser.com/course   - Send me a message on Instagram and let me know your takeaways from this episode! https://www.instagram.com/kelly.mosser/ - Check out my website https://kellymosser.com/