067 How to Turn Heads in ANY Niche with Brilliant Product Positioning with Sam Denis

Have you ever looked around your Insta-verse and thought to yourself:   UGH. There are SO many other amazing businesses like mine out there. How the heck do I stand out and shine?   More brands and businesses are emerging in every niche than ever before, but you DON’T have to stress about getting swallowed up in the noise.   If you’re built on purpose, focused on YOUR people, and positioned brilliantly, there’s no door that’ll stay closed for you, CEO.   Today we’re sitting down with Sam Denis, founder and CEO of the beauty brand Allyoos (pronounced “all you’s.”) Sam is a former hairstylist turned product developer and clean beauty brand founder whose hair tips have been featured in InStyle, mindbodygreen, Bustle, and BuzzFeed. With a repeat customer rate of over 45%, she’s helping women bring out the best in their natural hair, one fun concept at a time.   In this episode, you’ll learn: How Sam leveraged her experience as a beauty biz insider to fill a massive gap in the hair market How she brilliantly positioned her product to get Allyoos stocked in Bloomingdale’s and other major retailers How to scale up your brand without losing touch with your top customers and clients who built your business How she’s handling the risk of copycat products How to differentiate and “make it” as a small brand with a powerful message   You need this episode if: You want to learn how to win as a small brand in a big market You want to position your products and services to turn heads in your niche You’re struggling to understand how you can scale up without losing touch with your best customers, clients, students, and members  You’d love to bring a brand new product to market, but don’t want to make costly mistakes You’re feeling the pressure from the big players in your industry to grow, grow, grow - and you’d love to learn from a branding genius with only 2 products in her suite   Sam has an exclusive invitation for listeners of Aligned Success!   DM Sam the word “HAIRTALK” on Instagram @allyoos to unlock a code for 25% off at allyoos.com.   You’ll also receive a FREE 30 min 1:1 consultation to audit your shower and learn which clean hair products you should swap out to solve your top 3 hair woes and leave you loving and embracing your natural hair in 6 weeks or less. Basically, the best hair consult ever!   DM Sam “HAIRTALK” @allyoos for the code and link to sign up for your 1:1 hair consult!   Connect with Sam and Allyoos on Instagram: https://www.instagram.com/allyoos/   Visit the Allyoos website: https://www.allyoos.com