From CMO to Author: Siew Ting Foo on Soulful Leadership, Global Brands & Marketing with Purpose

In this globally insightful episode of The Amazing Authorities Podcast, host Mitch Carson speaks with Siew Ting Foo, former Chief Marketing Officer for multinational giants like Unilever, HP, and Diageo, and bestselling author of Building Brands with Soul.Siew Ting shares her journey from leading high-impact marketing campaigns across five continents to writing a book that empowers the next generation of marketing leaders. She unpacks how soulful leadership, multicultural insight, and human psychology fuel brand success—and how she’s using her book to create a ripple effect of impact across the marketing world.🔑 You’ll learn:The meaning of “building a brand with soul” in today’s noisy, global marketplaceHow Siew Ting used her Friday emails to inspire a book that became an international bestsellerKey lessons from working across sectors: from consumer goods to tech to luxuryHow to navigate local marketing versus global strategyThe Ripple Effect: her leadership framework for purpose-driven brand buildingWhether you’re a marketer, leader, or aspiring author, this episode is packed with timeless strategies and bold inspiration from a global authority in brand and leadership.Siew Ting Foo is a globally recognized marketing and business leader with over 25 years of experience driving transformative growth at top multinational companies like HP Inc., Unilever, Mars, and Diageo. Known for her human-centric approach, she blends creativity, data, and digital innovation to build purpose-led brands that deliver impact and value. A former Global Chief Brand and Insights Officer and multi-time Asia Pacific CMO, she has earned accolades as one of Asia's Top 50 Most Influential & Purposeful CMOs and a Global Top 3 inclusive leadership champion. Siew Ting is also the author of Building Brands with Soul, a reflection of her mission to humanize growth. She now advises companies on marketing transformation and leadership, while championing diverse, high-performing teams. A recent graduate of the BoardAgender and Deloitte board readiness programs, she serves on the board of The Marketing Society and continues to inspire change and meaningful brand impact.You can find Siew Ting Foo here:LinkedIn: https://www.linkedin.com/in/siewtingfooSiew Ting Foo's Amazon Book link:https://a.co/d/1nMB4rw---------- If you like this episode, don't forget to check the following links: You can schedule a strategy call with me using this link: https://www.getinterviewedguaranteed.com/meetwithmitch⁠⁠ If you want to be a podcast guest, you can apply here: https://www.getinterviewedguaranteed.com/podcastguest You can find me here:https://www.mitchcarson.com/⁠⁠ https://www.facebook.com/MitchCarsonOfficial/⁠⁠https://www.instagram.com/mitchcarsonofficial/⁠⁠https://www.twitter.com/MCarsonOfficial/⁠⁠https://www.linkedin.com/in/mitchcarsoninstantcelebrity/⁠⁠https://www.youtube.com/@MitchCarsonOfficial⁠⁠ My Amazom Book Links:The Amazing Authors of Singapore: https://a.co/d/cp9KjC1The Silent Salesmen: https://a.co/d/b4eqa2D If you're serious about publishing and selling more books on Amazon, you need the right data.That’s why I use Publisher Rocket—it’s like having a book marketing expert in your pocket:https://mitchauthor--rocket.thrivecart.com/publisher-rocket-mitch-author/5e8f51fc1dd46/