The Power of Framing with Tyler Lorenzen

Tyler Lorenzen is an entrepreneur, former quarterback for UCONN, Super Bowl winner with Drew Brees, and Now the CEO of Puris Proteins which was just named the #1 Most Innovative company in the world alongside Tesla. He’s also a dear friend of Rene’s and an expert user of the AMPLIFII™ methodology.“My perspective was someone’s gotta do it, why not me?” - Tyler Lorenzen on his childhood assertion that he’d play pro football.Tyler joins us to talk about his athletic career, his company’s mission and the experiences he’s had that continue to highlight the power of framing for leaders at any level. Tyler has a powerful story of overcoming low expectations, putting in the work to achieve his dreams and spreading a message that offers hope for sustainability and healthier lifestyles for his fellow man.Don’t miss this fantastic interview, and find more about Puris and Tyler’s work here: https://puris.comShow Resources:TheNeuroSide.comMeetRene.comAmplifiimylife.com01:32 - What is “framing” to Tyler?04:10 - Influence can be positive, or negative, and negative influence is the most powerful, in a bad way05:00 - Influence is going to happen regardless06:25 - Leadership = getting people to do and think similarly, and go for the same goal.10:06 - You have to celebrate bad news14:45 - Michael Jordan and Tim Grover17:22 - High Growth companies grow in “dog years”19:11 - “My passion, was football.”22:49 - The balance of novelty and strict process23:13 - “Once you have filet mignon, you’ll never eat roast beef. Super Bowl or bust.” - Sean Payton29:00 - “Pitch Anything” - How Rene and Tyler met31:07 - “I wanna take framing to the next level”35:44 - Using past successes to establish a frame37:45 - Use a story to deliver me a message, don’t waste my time telling me a story44:30- “What does your dad mean to you?”48:45- what it means to truly believe the mind is limitless49:37- the founding of the Lorenzen family business52:49- Tyler’s Tiedowns55:35- It’s a buyer’s process, not a seller’s process01:01:30 - The Puris lifestyle01:07:11 - Using framing to secure company funding01:09:36 - What advice do you give someone going through AMPLIFII™ for the first time