The 6 Biggest Factors In Retention, In Order
The Andrew Faris Podcast - A podcast by Andrew Faris
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Let's talk retention, but instead of pure methods and tactics, we're analyzing the "genetic" elements of high-retention brands and products. I've got 6 of them, and I put them in order of most important to least important. The good news? If these factors don't describe your brand or products particularly well, you're the one with the power to change them. EPISODE HIGHLIGHTS [2:17] The category of your product [4:54] The customer & product experience [8:28] Product subscriptions [11:03] Sales & discounts [12:42] New product [14:40] Email & SMS Places to follow up with Andrew: Twitter: @andrewjfaris Email: [email protected] Work with me: www.ajfgrowth.com Music Intro: "Tell Me Mama" by The Devious Means Music Outro: "Rusty Little Scissors" by The Devious Means