Brandmark vs Lettermark vs Wordmark: which is the logo of the future?
The Angry Designer - No BS Graphic Design, Branding, Marketing, & Business Operations to Get Your Worth and Avoid Burnout - A podcast by A No-Bull Graphic Design Podcast that cuts through industry jargon & nonsense, to help frustrated Graphic Designers survive and thrive.
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Brandmarks (or abstract marks) are redefining the way we approach logo design. They are designed to be instantly recognizable, memorable, and adaptable across a number of platforms and mediums - exactly what you need in a digital world As far as logo design, how do they stack up against Wordmarks and Lettermarks?Why do the modern-day logo giants like Draplin, Allan Peters and James Martin emphasize Brandmarks in their work?In this episode of The Angry Designer, join the bearded behemoths...
