Brandmark vs Lettermark vs Wordmark: which is the logo of the future?
The Angry Designer - Graphic Design, Branding, Marketing, & Creative Business Operations to Get Paid What Your Worth and Avoid Burnout - A podcast by A Graphic Design Podcast that cuts through industry bull to help frustrated Graphic Designers charge what they're worth and build creative careers - Tuesdays
Brandmarks (or abstract marks) are redefining the way we approach logo design. They are designed to be instantly recognizable, memorable, and adaptable across a number of platforms and mediums - exactly what you need in a digital world As far as logo design, how do they stack up against Wordmarks and Lettermarks? Why do the modern-day logo giants like Draplin, Allan Peters and James Martin emphasize Brandmarks in their work? In this episode of The Angry Designer, join the bearded beh...
