Logo Review - The New Kia logo - 5,000 years in the making
The Angry Designer - A Graphic Design, Brand, UX, Logo, Website Designer Podcast - A podcast by A Graphic Design Podcast that cuts through the industry bull to help frustrated Designers charge what they're worth and build rewarding creative careers - Tuesdays
Can a brand be stronger than it's logo? The Kia brand was once known as a budget friendly car. From it's ads, to it's logos, no one wanted a Kia, they merely settled because of it's price point. In recent years however, Kia's cars have become technological marvels offering more value with more innovation than vehicles twice its' price tag. Has the product outgrown the brand? With a bit of history, some interesting new vision statements and a glorious new logo reveal event,...
