Paul Rands 7-Step Logo Test for Graphic Designers
The Angry Designer - A Graphic Design, Brand, UX, Logo, Website Designer Podcast - A podcast by A Graphic Design Podcast that cuts through the industry bull to help frustrated Designers charge what they're worth and build rewarding creative careers - Tuesdays
A legend of the space with a Graphic Design career spanning over 60 years, Paul Rand's designs shaped some of the biggest and most memorable brand logos to date, including industry giants like IBM, ABC, UPS, ENRON, Westinghouse, and of course, the still to this day questionable NeXT 👀 There was a method behind Paul Rand's magic, and he used these methods to create timeless and enduring logos that have withstood the test of time. Join the bristled brutes in this episode of The Angry Designer...
