The Marketing Perspective of LiveOps w/Alex Hunnisett: The Art of LiveOps S3E4

Alex Hunnisett (@Blondagles) has been serving as Head of Live Service at Rare, supporting Sea of Thieves on its continued voyage into Live Operations. Having originally cut his teeth in digital and product marketing before taking the leap into game development, Alex has worked with several studios supporting their Games through Communications, Community, CRM and Live Operations.Alex will give us some perspective on his history of running LiveOps on “Sea of Thieves” coming from a marketing community perspective. He uses an analogy of “The Hobbit” to illustrate the transition from boxed products to LiveOps. This episode brought to you by Azure PlayFab: https://www.playfab.comSupport the show